KKR is reportedly in talks to acquire Integral Ad Science (IAS), a digital ad verification and optimization company. This move aligns with KKR’s focus on investing in tech-driven media and advertising firms. IAS, known for enhancing brand safety, fraud prevention, and ad viewability, supports advertisers in securing safe and effective ad placements. The potential acquisition underscores private equity’s ongoing interest in ad tech companies that promote a secure and accountable digital ad environment.

Perplexity is marking its second anniversary with remarkable growth, reportedly on the cusp of closing a new $500 million funding round — its fourth this year — propelling it among the highest-valued AI companies globally.

Creating compelling presentations can be time-consuming, but with AI tools like ChatGPT and Gamma AI, the process becomes streamlined and efficient. Here’s a step-by-step guide to using these tools to design professional, impactful presentations that will capture and engage your audience.

AdExchanger discusses the inefficiencies and complexities within the programmatic advertising ecosystem, focusing on how bid duplication and the structure of the bidstream contribute to a convoluted marketplace.

In this discussion, Catherine Perloff from AdWeek and AdTechGod explore several crucial aspects of programmatic advertising, focusing on…