Integral Ad Science (IAS) has introduced a curation solution within Google Ad Manager, enabling advertisers to access brand-suitable inventory more effectively. This integration allows publishers to create curated packages of premium inventory that align with specific brand safety and suitability standards. Advertisers can then seamlessly discover and purchase these packages, ensuring their ads appear in appropriate contexts. This collaboration aims to enhance transparency and efficiency in digital advertising, providing both publishers and advertisers with tools to optimize media quality and campaign performance.
IAS Launches Curation with Google Ad Manager for Enhanced Brand-Suitable Advertising Inventory
Integral Ad Science (IAS) has introduced a curation solution within Google Ad Manager, enabling advertisers to access brand-suitable inventory more effectively. This integration allows publishers to create curated packages of premium inventory that align with specific brand safety and suitability standards. Advertisers can then seamlessly discover and purchase these packages, ensuring their ads appear in appropriate contexts. This collaboration aims to enhance transparency and efficiency in digital advertising, providing both publishers and advertisers with tools to optimize media quality and campaign performance.
