In this discussion, Catherine Perloff from AdWeek and AdTechGod explore several crucial aspects of programmatic advertising, focusing on the current state and challenges of the industry. They emphasize issues such as transparency within the programmatic supply chain and the inefficiencies found in the bidstream. Both speakers highlight the need for better data practices, calling for more open sharing between advertisers, publishers, and intermediaries to foster trust and improve overall campaign performance.
They also touch on privacy concerns and how new regulations are shaping the programmatic landscape. The conversation dives into balancing the use of data with respecting user privacy, especially with the evolving restrictions around third-party cookies. As privacy becomes a more pressing issue, there’s an increased demand for innovative targeting methods that can keep campaigns effective without violating consumer rights.
Lastly, Catherine and AdTechGod discuss brand safety and the growing emphasis on placing ads in environments that align well with a brand’s values. This is particularly important in an era where brands are increasingly under scrutiny for the types of content they support through their advertising dollars. They suggest that the programmatic ecosystem needs to evolve, not just for efficiency, but to ensure it delivers value in a safe, ethical, and impactful way for all stakeholders.
