Perplexity is marking its second anniversary with remarkable growth, reportedly on the cusp of closing a new $500 million funding round — its fourth this year — propelling it among the highest-valued AI companies globally.
Key to Perplexity’s success: Taking bold approaches where others hesitate. Unlike many chatbots that steered clear of election-related inquiries, Perplexity seized the opportunity, launching a voter information hub to address users’ questions head-on. Additionally, despite initial tensions with major publishers like Forbes and Wired over content usage, the company is negotiating revenue-sharing partnerships to foster better industry relations.
Competition is intensifying: OpenAI recently unveiled a GPT-powered search platform, and Meta has its own contender in development. Yet, Perplexity continues to hold a strong position with around 100 million weekly queries, a figure that’s only anticipated to grow in the coming months.
